Zak Bretherton | Performance Marketing Consultant

Performance Marketing Consultant

You’re spending real money on ads. Make sure it’s working.

I work directly with business owners and executives on their paid media across Meta, Google, LinkedIn, and CTV. No agency middlemen, no junior account managers. Just someone who’s actually done this at scale.

Book a call → See what I’ve done

$18M/mo

Peak monthly budget managed for a publicly traded firm

8×

Revenue growth scaled from $1M to $8M annual spend, ROI intact

600+

Cases generated for a national law firm in under 5 months

2×

Gross profit doubled YoY while tripling the marketing budget

The problem

Most agencies are set up to look busy, not to get results.

You’ve probably been there. Monthly reports full of impressions and CTRs, a different contact every few months, and a nagging feeling that nobody actually owns the outcome.

The platforms aren’t the problem. The problem is that most agencies don’t run the kind of operation where someone’s neck is actually on the line for your results. I do.

An agency gets paid whether it works or not. I work with a small handful of clients and my reputation rides on every one of them.

How I work

Two or three clients at a time. That’s it.

When I take you on, you get me. Not someone I’ve delegated to, not a team running off a playbook. I cap my client list on purpose so I can actually do the work properly. I run campaigns across:

Meta Google YouTube LinkedIn CTV
One-time

Audit & Roadmap

I go through everything, tell you what’s working, what isn’t, and exactly what I’d do first. You get a clear plan in 7 days. Most people end up working with me after this.

$3,500

One-time investment

Most common

Growth Retainer

Ongoing. I run or oversee your campaigns, we talk regularly, and you always know what’s happening and why. Structured around what you actually need.

$5K – $10K

Per month

Premium

Fractional CMO

I step in as your head of performance marketing. I build the team, set the strategy, and report directly to you. For businesses that are ready to go all in.

$10K – $20K

Per month

Some of what I’ve done.

These are real numbers. I don’t dress them up.

8×

Revenue scaled from $1M to $8M in annual ad spend

Grew with them the whole way. Every dollar of new spend had to justify itself.

$18M/mo

Ad budget managed for a publicly traded financial firm

At that level you don’t get to be sloppy. Every decision has a dollar figure attached to it.

600+

Cases generated for a national law firm in 5 months

The ads were fine. What happened after the click was broken. Fixed that first, then turned up the spend.

200%

Sales growth with gross profit doubled in the same year

3x the budget, 2x the revenue, 2x the profit. In the same year.

Who I work with

Who I actually work well with.

Mostly business owners and executives who are already spending real money on ads and suspect they could be getting more out of it.

Most come through referrals. They’ve usually had at least one bad agency experience. They want someone straight with them.

  • You’re spending $15K or more a month on ads and you’re not totally sure it’s working
  • You’ve worked with agencies before and felt like you were always the one chasing for updates
  • You want someone who can look at the whole picture, not just one channel
  • You’re growing fast and need your marketing to keep up
  • You want a second opinion before committing to a bigger budget

Not a fit if

  • You want to “give ads a try” with a small budget
  • You need constant check-ins to feel like things are moving
  • You’re not in a position to act on direct feedback
Ready to talk?

Let’s figure out if we’re a good fit.

I have a quick call with everyone before we work together. It’s pretty informal. We figure out if it makes sense, and if it does we go from there. No hard sell, no deck, just a conversation.

Send me a message → View services

I keep my client list small. If someone sent you here, just reach out.

Or grab a time below and we’ll talk